POOR SALES of tickets for the Millennium Dome have led the government to bung the private company running it £50 million in public subsidy to cover 'cash flow difficulties'. The New Millennium Experience Company, the Dome's organiser, has spent £4 million on an advertising campaign to try and boost ticket sales. Prices are set at £20 for an adult and £57 for a family. But after two months not a single date, including the prestigious 1 January, has been sold out.
In central Manchester none of the ten newsagents offering tickets had sold any. In Edinburgh, out of more than a dozen news agents, none had sold a ticket. Even in Romford, less than 12 miles from the Dome, seven out of the ten outlets had not sold any tickets. The other three had only sold ten between them.