As unemployment mounts, the refrain from management and media pundits is that you are lucky to have a job and should, therefore, accept below-inflation wage increases.
This began in the mid-1970s under a Labour government which got the agreement of the trade unions that sacrifices were needed at a time of recession to restore British capitalism to health.
When profits were up we did not receive a penny.
Rather we were told that market competition involved even more sacrifice.
There is no trade off between jobs and wages. Retreat on one front just encourages the bosses to attack on the other.