The public relations company that promoted Gaddafi is Brown Lloyd James. It sold the dictator as a “fascinating contemporary world figure” and his son Saif as a human rights champion.
Lord Mandelson, who also knows Saif, has stayed at the Caribbean holiday home of Peter Brown, one of the company’s founding partners.
They put on a live video address by Gaddafi to the LSE last December in which he hailed Tony Blair as a friend.
Brown Lloyd James has intriguing staff.
The company describes partner Mike Holtzman as having: “recently served as a Consultant at the US State Department... Mike led the firm’s work on behalf of Iraqi Governing Council member Ayad Allawi ...Iraq’s first post-Saddam Prime Minister.
“His clients have ranged from his current, broad representation of the Government of the State of Qatar to projects for The Government of the Republic of South Korea and the UN Independent Inquiry into the Oil-for-Food Programme.”
Another partner, Sheila Thompson, started her career in “Government Information Service as a press officer at the Central Office of Information before being seconded to the Ministry of Defence”.
And then there is John Wats who was a special adviser to Tony Blair. The firm does PR for Telegraph Media Group and Associated Newspapers, the owners of the Daily Mail.
They advise a number of Middle Eastern governments and Lord Levy, former chief fundraiser for the Labour Party.