Socialist Worker

Shrinking food shores up firms' profits

Issue No. 2300

Multinationals are ripping us off by shrinking products while keeping prices the same.

The process is known as “shrink-ray”.

The Which? consumer group found that a 405g jar of Branston pickle has shrunk to 360g for the same price.

A pack of Birds Eye Chicken was cut from 360g to 340g, while a tub of Dairylea spread shrank from 200g to 160g—a cut of 20 percent.

Kraft, which owns Dairylea, announced a 22 percent leap in its quarterly profits in November last year.

If you enjoy Socialist Worker, please consider giving to our annual appeal to make sure we can maintain and develop our online and print versions of Socialist Worker. Go here for details and to donate.

Article information

Tue 24 Apr 2012, 16:25 BST
Issue No. 2300
Share this article

Mobile users! Don't forget to add Socialist Worker to your home screen.