Socialist Worker

Shrinking food shores up firms' profits

Issue No. 2300

Multinationals are ripping us off by shrinking products while keeping prices the same.

The process is known as “shrink-ray”.

The Which? consumer group found that a 405g jar of Branston pickle has shrunk to 360g for the same price.

A pack of Birds Eye Chicken was cut from 360g to 340g, while a tub of Dairylea spread shrank from 200g to 160g—a cut of 20 percent.

Kraft, which owns Dairylea, announced a 22 percent leap in its quarterly profits in November last year.

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Tue 24 Apr 2012, 16:25 BST
Issue No. 2300
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