Socialist Worker


Issue No. 1936

Cover of Born to Buy

Cover of Born to Buy

“WE WORRY about so many dangers to our children — drugs, perverts, bullies-but seldom notice the biggest menace of all: the multibillion-dollar marketing effort aimed at turning the kids into oversexed, status-obsessed, attention-deficient little consumers. Like her earlier books, Juliet Schor’s Born to Buy is a brilliant exposé and call to action.” Barbara Ehrenreich, author of Nickel and Dimed

Born to Buy, the commercialised child and the new consumer culture (£15.99) by Juliet B Schor (author of The Overspent American and The Overworked American)

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SW Appeal
Sat 29 Jan 2005, 00:00 GMT
Issue No. 1936
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