Multinationals are ripping us off by shrinking products while keeping prices the same.
The process is known as “shrink-ray”.
The Which? consumer group found that a 405g jar of Branston pickle has shrunk to 360g for the same price.
A pack of Birds Eye Chicken was cut from 360g to 340g, while a tub of Dairylea spread shrank from 200g to 160g—a cut of 20 percent.
Kraft, which owns Dairylea, announced a 22 percent leap in its quarterly profits in November last year.
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