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Shrinking food shores up firms’ profits

This article is over 9 years, 9 months old
Multinationals are ripping us off by shrinking products while keeping prices the same.
Issue 2300

Multinationals are ripping us off by shrinking products while keeping prices the same.

The process is known as “shrink-ray”.

The Which? consumer group found that a 405g jar of Branston pickle has shrunk to 360g for the same price.

A pack of Birds Eye Chicken was cut from 360g to 340g, while a tub of Dairylea spread shrank from 200g to 160g—a cut of 20 percent.

Kraft, which owns Dairylea, announced a 22 percent leap in its quarterly profits in November last year.

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