By Patrick Ward
Downloading PDF. Please wait... Issue 349

It’s a fair cop, YouGov

This article is over 13 years, 4 months old
Online polling company YouGov has become a staple for much of the media, but how reliable is it?
Issue 349

One survey for the Sunday Times on 13 June asked this question of participants: “Do you agree or disagree with the following statement? The government could save billions of pounds by eliminating unnecessary ‘non-jobs’ in the public sector.” Perhaps unsurprisingly, 85 percent of those polled agreed, no doubt to the joy of the Con-Dem cutters.

In that spirit, here is my own question: YouGov founder and CEO, Stephan Shakespeare, is an ex Tory election candidate and owner of the ConservativeHome website. Could that potentially lead to a lack of neutrality?

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