28 June 2003
OVER 100 delegates from Connect, the union for professionals in communications, met last week. The conference marked a change in industrial direction for the union, with a new general secretary anxious to align Connect somewhat more closely with the "awkward squad" of unions.
12 April 2003
THE ANTI-WAR movement is sending the advertising hacks into a spin. Canny corporations see the anti-war and anti-capitalist movements as new marketing tools to get to young people. How they connect into these movements takes many different forms. Corporations like Nike with its "Just do it" theme or FCUK with its anti-establishment stance are playing on relatively safe ground. Meanwhile Qibla and Mecca Cola are trying to take a small bite out of Coca-Cola and Pepsi's markets by plugging themselves as an ethical alternative to these global giants.